Be a part of history when the inaugural “Hospitality Highway Century” temporarily shuts down GA 400 on Sunday, July 12 to benefit the Georgia Transplant Foundation.

Registered riders will promtly start at 6:30 a.m. from the former Home Depot parking lot in Roswell, at the intersection of Holcomb Bridge Rd. and Market Blvd., and pedal their way down GA 400 from exit 7 and exit 6. Cyclists will then wind through the cities of Roswell, Sandy Springs, Milton, Johns Creek, Alpharetta, and other scenic areas of north Fulton, Cherokee, and Forsyth Counties.  The route includes rest stops, complete with bathrooms, full technical support, and a variety of snacks and drinks.Whether it’s the 9-mile “I Did It” ride or the 31-mile, 61-mile, or 100-mile option, this event promises to be filled with fun, excitement, and the opportunity to say, “I closed down 400!”

Only registered cyclists, ready to go at 6:30 a.m., will be able to ride on GA 400 during the specific window of time allotted by the Department of Transportation. The early bird registration fee of $35 will be in effect until July 3 for all route options. The fee rises to $40 if received after July 3, including the day of the event.  Registration includes a t-shirt, food, water, and full technical support. The ride is open to anyone 14-years-of- age or older.

For more information, please visit 400century.com

Registration is $35 ($40 after July 3) and includes a t-shirt, goodie bag, and food and water along the way.

To register, please visit:  .

To download the turn-by-turn Century route (100-mile), please click on the link titles "word route", at the bottom of this page.

*Sponsorship Opportunities*

***Sponsorships may be purchased by clicking on the "order" button at the bottom of this page.

Presenting Sponsor- $25,000

-Verbal recognition during announcements at event

- Enlarged logo prominently displayed on event t-shirt as Presenting Sponsor

- Logo prominently displayed on event signage

- Logo on web site with link to corporate site

- Company recognized as sponsor of a support stop

- Opportunity to provide company promotional item/ materials to participants

Platinum Sponsor - $10,000

- Verbal recognition during announcements at event

- Logo prominently displayed on event t-shirt

- Logo prominently displayed on event signage

- Logo on web site with link to corporate site

- Company recognized as sponsor of a support stop

- Opportunity to provide company promotional item/materials to participants

Gold Sponsor - $5,000

- Logo prominently displayed on back of event t-shirt

- Logo on event signage

- Logo on web site with link to corporate site

- Opportunity to provide company promotional item/materials to participants

Silver Sponsor - $2,500

- Logo displayed on back of event t-shirt

- Name on event signage

- Name on web site with link to corporate site

- Opportunity to provide company promotional item/materials to participants

Bronze Sponsor - $1,000

- Name displayed on back of event t-shirt

- Name on web site

- Name on event signage